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"The SMART Buyers Guide to SEO"

How to avoid SEO cowboys

Attempting to find a good SEO provider can be a daunting experience. You may be confronted with technical jargon, a range of pricing, and promises that may be hard to keep.

It's a bit like the Wild West out there. So if you are looking to purchase SEO, how do you know you are bringing on a provider you can trust?

Written by an agency CEO with over 24 years in the industry, this guide:

• Reveals the 5 essential things you must do even before speaking to a provider.
• Uncovers the 10 questions you need to ask potential suppliers before you decide.
• Shows the tricks you can use to see if your potential supplier practices what they preach.

Bottom line: Use this guide to cut through the noise and identify reputable professionals who know what they’re talking about. Don't get stung by the SEO cowboys!

About the author

Ben Foster, CEO

Ben Foster is a digital practitioner with over 20 years of leadership experience in the technology and digital sector. He has worked with brands like HSBC, AXA PPP healthcare and Open University to help shape and develop their digital and online engagement strategies.

He is experienced in customer engagement and using technology as an enabler to improve end user experiences. He led the largest health website in the UK to empower over 18 million patients to manage their own health, using digital as the prime channel. Now leading The SEO Works, he understands the fundamental shift to digital and is passionate about helping businesses maximise their online potential.

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